By: Peter Hobday (@phobday)
Absolutely right. If you are losing money because your price is artificially low, then raise it — for both cover price and advertising rates! What is stopping these silly publishers is the competition....
View ArticleBy: Taariq Lewis
Agreed. With competition currently fierce at the low-end, the best bet for newspapers is to continue to communicate an upmarket strategy for print. 1) Raise your Prices 2) Raise perceived value of...
View ArticleBy: Subir o preço dos jornais pode ser a solução, dizem… : Ponto Media
[...] EU NÃO acredito, mas Frédéric Filloux defende-o: Why newspapers must raise their price. [...]
View ArticleBy: Tim
I reckon there’s bucket loads of revenue in advertising – but via mailing lists. Newspapers are failing – MISERABLY – at segmenting users. The Australian Financial Review is a case in point. They have...
View ArticleBy: Richard G. Lewis
I’d go back to newspapers, regardless of price, if they’d improve the quality of paper – black, ink-stained fingers from cheap ink and paper are a pain.
View ArticleBy: Un estudio recomienda a los periódicos de EEUU que suban el precio de la...
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View ArticleBy: Ted T.
Raising prices does guaranty that you will never attract another generation of readers. When I was a starving college student I still could afford to buy the New York Times and they gained a life long...
View ArticleBy: Peter Hobday (@phobday)
Ted T — Raising prices does not guarantee anything. Especially, it does not guarantee ‘losing a generation of readers’. You cannot make assumptions about thousands of readers like that. You have put...
View ArticleBy: Tim
The comments here are interesting. Clearly a multi media approach is needed. Digital/online – monetise by subscription As above, but bombard people with ads Mailing lists – VERY targeted advertising...
View ArticleBy: Dan Meadows
I think you’re right about the premium approach, but it may be self defeating because it will require significantly more investment in content. Simply slapping a higher price on what they produce now...
View ArticleBy: Gulf Coast Rising News | Circulation revenue rises despite newspaper...
[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...
View ArticleBy: jon
one price hike won’t mean much. three or four hikes over ten years, with a shrinking news hole…that’s a different story. The cumulative effect of repeated price hikes and staff cuts will only be...
View ArticleBy: Circulation revenue rises despite newspaper price hikes | Astrid Bidanec
[...] Monday Note | The Evening Sun | Journalism.co.uk Print readers are “super loyal and super solvent,” argues Frédéric Filloux, so why not ask them to cough up more? Among other benefits: There is...
View ArticleBy: ‘’Perché i quotidiani devono aumentare i prezzi di vendita’’ | LSDI
[...] ma può anche essere la loro unica possibilità per rimanere a galla’’ – Nella sua ultima nota settimanale del lunedì, Frédéric Filloux cita questa sintesi di una ricerca della Simon-Kucher &...
View ArticleBy: Eric Zylstra
I bet if we look at the demographic distribution of paper customers, the market for _any_ paper print will be die out in less than 30 years–and that would be assuming everyone would continue their...
View ArticleBy: The decline of newspaper advertising revenue continues « Business...
[...] Why newspapers must raise their price (mondaynote.com) Share this:EmailTwitterFacebookLinkedInStumbleUponPinterestTumblrLike this:LikeBe the first to like this. Categories: Digital Tags:...
View ArticleBy: Gary
Newspapers are full of Ads. The Advertisers pay for the paper. As a consumer the price should be very low. The price is only to cover the availability and/or the Home Delivery cost, not the actual...
View ArticleBy: Peter Hobday (@phobday)
Gary – yes, that is true about adverts, but only for the broadsheets. The cover price is the major source of revenue for the tabloids.
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